Babbletype's guide to doing structured content right
Everyone is under pressure to save time and money in their qualitative projects, and structured approaches like master transcripts and content analyses seem like the holy grail. They deliver brief, clear, highly accessible content that enable researchers to get to their reports dramatically faster.
The problem is, very few people in the industry really understand how to plan and execute these projects properly. Babbletype has had a front row seat to many structured content projects in recent years, and Content Analysis 101 contains everything we've learned so far.