A joint event of the Philadelphia Chapters of the QRCA and the Insights Association
Philadelphia, May 10, 2019
One of the best events we can recall attending, The Many Facets of Qualitative Research featured a collection of stellar speakers covering a broad range of topics in qualitative research. Lucy Gubbins of RevZilla & Cycle Gear discussed the impact of qualitative research on motorcycle gear retail both online and off. Laurie Tema-Lyn of Practical Imagination took a deep dive into how to succeed at shop-alongs, and Kate Wagenlander-Watson of KCW Global Research charmingly covered strategies for paring client research requirements down to what is possible and practical to execute. Adam Hulnick of Corporate Insight and Abby Leafe of New Leafe Research explored the world of UX research, and Meg Ryan of Synthesio discussed the remarkable value of social listening data. And finally, Colleen Welsh-Allen’s fascinating presentation on Behavioral Science and its application to market research added a few new books to our reading list.