What’s structured content?
Structured content is interview content that is organized and summarized for you, so you can immediately see the results, develop insights, and get to your report dramatically faster than you could with standard transcripts. It’s all about reducing researcher time and cost.
Master transcripts consolidate all responses from all interviews into a single document. Each question from your discussion guide is listed, along with every response given to that question, so you can find any response to any question immediately.
Content analyses summarize responses down to the essence of what respondents said, consolidate similar responses across respondents, and organize responses from most to least frequent, enabling you to immediately know how many people answered each way.
Results analyses summarize the overall results to each question asked across all interviews, so you can jump directly to the outcomes of your questions.
What’s in this guide?
If you are using or want to start using master transcripts and content analyses to speed up your research, you should read this booklet. It contains three separate articles to help you understand how to design and execute effective structured content projects.
Section 1 is for project designers and managers. It provides an approach to designing discussion guides for structured content projects, and project management advice.
Section 2 provides is a sample set of instructions for interviewers.
Section 3 provides an overview of the structured document services Babbletype offers. You can find similar information and examples on our Content Analysis page.
Get a copy
You can download a digital PDF formatted copy of Content Analysis 101 here. If you're a market researcher, you can also request a free printed copy. Just fill out the information below and we'll send you one.
