Philadelphia, April 13, 2016
Held at the Hilton DoubleTree Hotel in Philadelphia’s Center City, this year’s joint conference explored an array of hot topics in market research. The keynote speaker, Dr. David Dutwin of SSIS, explored the future of telephone surveys. Dr. Michelle Murphy of HCD, presented an introduction to the new world of sensory marketing research. Dr. Nina Hoe (Temple University) discussed city-based surveys. Steve Levine (Zeldis Research) and Jerry Valentine (AstraZenica) discussed disruptive innovation. John Hartman and John Schiela of Phoenix Marketing International close out the event with a discussion of research into wearable technology.